Just because it’s the Internet doesn’t mean your article should be as long as possible.
Editing and revision are still crucial.
There must be a sweet spot, somewhere in between 280 characters, and the reading time of a popular longform essay.
So let’s think about: how long should a blog post be?
The classic answer is: “It depends.”
And it really depends on the *channel* you’ve picked for your content.
Medium is than LinkedIn.
LinkedIn is different than a random Google search.
Google is different than Twitter threads.
But there is a point of diminishing returns, especially with social sharing.Continue reading “How Long Should Your Blog Post Be?”