Introduction to Notion Templates

Notion templates are pre-built frameworks that users can duplicate and customize for their own needs within the Notion app.

These templates can range from simple to-do lists and habit trackers to complex project management systems and content calendars. Notion’s flexibility makes it an ideal tool for creating templates that cater to various personal and professional needs.

The Best Guides and Courses to Help You Sell Notion Templates

Below are top resources to help you sell Notion templates, including creating them. This post is only an overview, and you should consider one of these guides or bundles to help you build, develop and market your Notion templates. These are affiliate links.

1. The Notion Creator Bundle by Pascio 

This is an all-inclusive guide designed to help individuals earn a six-figure income by creating and selling Notion templates. It includes step-by-step instructions for beginners and advanced users, covering everything from building templates to marketing and scaling a digital product business. The bundle offers lifetime access to a private Skool community, additional resources like guides on growing a Twitter following and launching on Producthunt, and a satisfaction guarantee with a refund policy if specific conditions are met.

For more details, visit Pascio’s Gumroad page.

2. The Notion Creator Course by Easlo

Easlo is, a Notion Certified Ambassador, and offers a structured curriculum for creating and monetizing Notion templates. It includes modules on learning Notion, building templates, publishing, marketing, and advanced sales tips. Designed for all proficiency levels, the course aims to help users earn side income by leveraging Easlo’s proven framework and insights from his experience in empowering over 250,000 users worldwide. The course is priced at $149 and includes lifetime access and updates.

For more details, visit Easlo’s Gumroad page.

3. The Notion Template Creator Manual by Pascio

This is a less expensive option than the Creator bundle and is a step-by-step guide designed to help users create and sell Notion templates. It covers everything from generating ideas and building templates to launching and selling them for passive income. The manual, priced at $39 with a current flash sale at $19, includes lessons on template validation, sales page creation, and effective marketing strategies. It’s aimed at anyone looking to monetize their Notion skills without needing a prior audience or extensive experience.

For more details, visit Pascio’s Gumroad page.

Tips for Selling Your Notion Templates

Personally, I have developed a few Notion templates for sale and am still trying to market and sell them efficiently. These tips come from my own experience and research.

1. Create High-Quality Templates

Start by developing a high-quality Notion template that addresses a specific need for your target audience. Examples include project management templates, content calendars, or habit trackers.

Research popular templates to understand what’s already available and identify gaps you can fill with your unique offering. Engage with potential users to gather insights and validate your ideas before you start building.

2. Publish Your Template

Save your template in Notion and enable the “Share to Web” and “Allow duplicate as template” options. This lets customers easily duplicate your template.

Here’s a step-by-step guide:

  1. Open your template in Notion.
  2. Click on “Share” in the top right corner.
  3. Toggle on “Share to Web”.
  4. Toggle on “Allow duplicate as template”.

Providing clear instructions on how customers can use these features can help minimize confusion and enhance user experience.

3. Add Value with Guides

Create a PDF guide or video explaining how to use your template, helping customers get the most out of your product. A good guide should include:

  • An overview of the template.
  • Step-by-step instructions on how to set it up.
  • Tips on customizing the template to fit individual needs.
  • Examples of how the template can be used in different scenarios.

Video tutorials can be particularly effective, as they allow users to see exactly how to use the template in real-time.

4. Set Up an Online Storefront

Use platforms like Gumroad, Etsy, or your own website to sell your template. Each platform has its advantages:

  • Gumroad: User-friendly with no monthly fees, taking a 10% cut of each sale. This is very popular for Notion templates, and all the creators listed above, including my own are also on Gumroad.
  • Etsy: Large marketplace with built-in traffic, but charges listing fees and a percentage of each sale.
  • Own Website: Full control over branding and customer experience, but requires more effort to drive traffic.

Consider your needs and resources when choosing a platform.

5. Pricing Your Template

Price your template competitively, typically between $5-$100 depending on complexity.

Lower pricing can drive higher sales volume, while higher pricing can emphasize the value of more complex templates. Test different price points to find what works best.

Offering discounts or bundles can also attract more buyers and increase sales.

For instance, I have a free Notion template on note-taking that lots of people use to sign up for my newsletter.

6. Market Your Template

Promote your template on social media, forums like Reddit’s r/Notion, Discord servers, and to your email list. Here are some detailed strategies:

  • Social Media: Create engaging posts showcasing your template’s features. Use relevant hashtags and interact with your followers.
  • Forums and Communities: Participate in discussions, offer value, and subtly mention your template when relevant.
  • Email Marketing: Build an email list and send regular updates about new templates, discounts, and tips on using Notion.
  • Gumroad Discover: This feature places your product near the top of Gumroad’s discovery platform. The higher the percentage, the more they’re promote your template or product.

7. Customer Support and Updates

Offer excellent customer support and consider providing updates or additions to your templates to encourage repeat sales and build customer loyalty. Respond promptly to inquiries, address any issues, and gather feedback to improve your products.

Marketing Your Templates Effectively

8. Build an Audience

Engage with the Notion community on social media platforms like Twitter (X), Medium, Instagram, and TikTok. Promote your templates and interact with potential customers. Share valuable content related to Notion, productivity, and your niche to build authority and trust.

9. Create Demo Videos

Showcase your template’s features and benefits through demo videos. Share these on YouTube, your website, and social media. Videos are a powerful way to demonstrate the value of your templates and attract visual learners.

10. Collaborate for Cross-Promotion

Work with other Notion creators, influencers, or bloggers in your niche for mutual promotion. Collaboration can help you reach a broader audience and build credibility through association. An easy way to do this is through newsletter sponsorships or guest blogging.

11. Offer Incentives

Provide bundle deals or loyalty discounts to encourage repeat purchases from existing customers. Special offers can create a sense of urgency and increase sales and help you get cash in the bank.

Optimize Your Listings

12. Use Attractive Visuals

Showcase your templates with high-quality screenshots and product images. Clear and appealing visuals can make your listings stand out and convey professionalism.

13. Write Compelling Descriptions

Highlight the key features, use cases, and value proposition of your templates in the descriptions. A well-written description can persuade potential buyers and improve search visibility.

Look at this from Pascio’s landing page.

He makes a promise with social proof, which is very compelling to others considering the product.

14. Include Keywords

Incorporate relevant keywords in titles and descriptions to improve search visibility. Research popular search terms related to your template to attract more traffic.

15. Gather Reviews

Collect customer reviews and testimonials to build social proof and credibility. Positive feedback can significantly influence potential buyers.

After each purchase on Gumroad, ask them to review the product on the thank you page, or send a follow-up email asking for reviews.

Explore Multiple Sales Channels

16. List on Multiple Platforms

In addition to your own website, consider listing your templates on marketplaces like Etsy, Creative Market, and Gumroad to reach a broader audience. Each platform has its own user base, expanding your reach.

I would only do this after you’ve gotten traction in one marketplace.

17. Engage in Relevant Communities

Join and participate in relevant communities and forums, such as Reddit’s r/Notion and various Discord servers, to engage directly with potential buyers. Sharing helpful insights and participating in discussions can build trust and drive sales.

Avoid Common Mistakes

18. Focus on Quality

Ensure your templates are valuable and well-designed, avoiding the mistake of selling low-quality or generic templates. High-quality templates are more likely to attract positive reviews and repeat customers.

19. Thorough Testing

Test your templates rigorously to avoid issues like broken links or typos, ensuring a smooth experience for customers. Having others test your templates can also provide valuable feedback.

20. Clear Pricing Conversations

Be upfront about pricing and the value your templates offer to close sales effectively. Transparency builds trust and helps customers make informed decisions.

21. Invest in Marketing

Consistently market your templates through social media, communities, collaborations, and demo videos to drive awareness and sales. Effective marketing is crucial for reaching a wider audience.

You could turn each of your profits back into the business, in the form of FB or Instagram ads

Resources for Selling Notion Templates

  • Gumroad Help Center: Offers guidance on selling Notion templates on their platform.
  • Reddit’s r/Notion Community: Engage with potential customers and gather valuable feedback.
  • Relevant Discord Servers and Notion Communities: Connect with buyers and promote your templates.

By creating high-quality, valuable templates, pricing them fairly, marketing effectively, and providing excellent customer support, you can successfully monetize your Notion templates.

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