Why aren’t you a newsletter subscriber? Join the free Create Make Write newsletter to learn more about online writing & creating each week.
1. It’s only about you
Your perspective is unique and interesting — but no one likes “I” statements except for your therapist.
Your audience cares about their own problems. They are deeply invested in their own things. You are only reading this for your own benefit.
Even if we take a tremendously popular show that you watch and enjoy. Ultimately, it’s still about you — and the feelings you get from it — even as much as we want to say it’s about art.
You can bring your own lens to a specific niche, and then relate it to someone else.
That doesn’t mean that you should never discuss your products or services — refer to it when it makes sense.
2. You’re not writing enough to fail
If everything you publish is a home run, you’re probably doing it wrong.
That doesn’t mean being reckless.
But sometimes you need to consider topics that may be slightly outside of your normal wheelhouse. If it sinks, then so be it. But trying new things could help you take a new angle on tired topics.
Really, this is a call to adhere to an old cliche: don’t let perfection be the enemy of the good.
[Read more…] about 8 Reasons Why Your Online Writing Isn’t Working Right Now